How is IMMERSE made
The Birth of India’s Finest Quality Hair Oil, Immerse!
The Journey of Fruits and Roots
It all begins in God’s own Country, Kerala! Through the lush green farms, known to have the best quality coconuts in India, emerge our farmer friends a.k.a the experts, who cultivate and handpick these nutrient rich fruits for Immerse.
These special coconuts transform into an incredibly nourishing coconut oil using a cold-pressed method, ensuring top-notch quality and rich nutrients. We then add our power duo - cold-pressed castor oil and bakuchi oil for hair growth, strength and some antibacterial magic!
Freshly washed and dried herbs and roots like vetiver, hibiscus, muskroot, bhringraj, shikakai and more, eagerly wait to immerse themselves in this rich blend for the next 21 days, creating the most effective hair oil that embodies the essence of fruits and roots found in the rich soil of India and Luxore’s dedication to quality!
A Promise of Purity | Cold Processed Only!
We only use cold-pressed oils in our products, but why?
Coconut, castor and any other fruits or herbs used to make oil have high quantities of nutrients that work to nourish and strengthen the hair. But the method through which oils are extracted decides how effective it will be. Traditionally, heat-processed/refined oils are made by heating the fruits & herbs at high temperatures to extract the oil; however, this results in reduction of its nutritional value. This process is quick & cost-efficient but at the cost of the performance and efficacy of the oil. Furthermore, many oils undergo additional refinement through harsh chemicals including bleach.
Doesn’t sound too good, right?
To preserve all the nutrients present in our oils, we use a cold-pressed method, which involves crushing the coconuts and castor fruit between two plates for an extensive period until the oil is extracted without any heat. The result? Absolute purity and nutrition-rich oil that works wonders for your hair! Now that we have our cold-pressed oils, how do we infuse our herbs in them while still maintaining the nutrition and not heating the oil? Let's find out!
Infused for 21 Days | Aged Like Fine Wine!
The name “IMMERSE” is inspired by the very process that makes the hair oil so incredible.
With our cold-pressed oils and dried herbs ready to create the magic, comes our final and the most tedious step: Infusion!
The raw herbs are immersed into the rich concoction of cold-pressed oils and stored away from heat for 21 days!
Our formulators perform the mixing and churning every single day for these three weeks, while also filtering and testing the potency of the hair oil.
This tedious process is how we ensure all the nutrients of the herbs are infused into the oils without the introduction of heat, keeping it nutritionally thriving.
This lengthy process makes the most effective, pure, rich, and quality hair oil, and it comes as no shocker that we thoughtfully named it “Immerse.”
Sounds Interesting? Wait Till You Try It Out!
Immerse Herb-Infused Hair Oil
